Your Website Should Help Your Business – Not Hinder It

It is now rare that you will see a successful business that doesn’t have a strong approach towards its web presence and influence. Many of the strategies which might well have been considered revolutionary only a few years ago are now basic flatline essentials, and it can be hard for new entrepreneurs and business gurus to keep up to date. But staying at the forefront of web design is important if you want your business to remain competitive. The only question that matters is: is your website helping your business, or harming it?

The Host With The Most

Most of what you need to ensure a strong and reliable website happens behind the scenes. Web design and appearance is important, as we shall see, but you first need to lay the foundation for your website – and what better place to start than with the hosting? One of the first decisions you will make is what hosting service to use, and it can immediately seem like something of a minefield. It is helpful to focus on a few key aspects which you generally want from your hosting. A chief quality to look out for is support; as long as you have that, you don’t need to worry. If you have heard about hostgator support you will know that it can make all the difference. You should also look into how much storage you are getting – it’s best not to have to switch things up too early. As long as you are happy with the host, it is likely you will get off to a good start with your business’ website.

What’s Its Function?

You need to decide early on what kind of function your website is going to serve. For some businesses, it is a matter of simply advertising the brand. This surface level marketing is a particularly quick and easy way to set up a website, and it also has the distinct benefit of requiring very little in the way of maintenance. If you run an ecommerce business, however, it is likely that the website itself will act as a store, in which case much more work will be required. Whatever it is that your website will do, you need to make sure that it is clear to you and your team in the beginning. Knowing the function means that you can effectively build it much faster.

The Secrets Of SEO

These days, SEO is so everyday and well-known that everyone does it to some degree or another. However, there are still many techniques bubbling away under the surface which you might want to look into. The more you know about how SEO actually works, the more likely it is that your website will receive the kinds of numbers of visitors you hope for. That will mean that your business itself is benefiting much more from the website, and that is exactly what you are after here.

By paying attention to these three areas in particular, you can ensure that your website does much more for your business – and more efficiently too.



How to Give Your Conversion Rate a Boost

An online portal is a great way of generating sales for your business. After all, it gives you access to an audience of billions and new digital tools and marketing techniques give you more ways than ever to direct this audience to your products and services. So why is your web conversion rate lower than expected?

There are a number of reasons why your conversion rate isn’t as high as you would like, but whatever the  root cause is it’s important you put a stop to it as soon as you can. Missed revenue can significantly damage a company’s chances of success, and it is all the more galling when you’ve actually got a customer to visit your website. So, if you want to convert interest into sales, then here are a few tips.

Customers aren’t sure what you’re selling

One of the main reasons why conversion rates are low is that customers simply aren’t sure what your business does. The issue could be the result of a badly chosen domain name or a cluttered design, but clarity is key when it comes to selling.

Make your home page simple and bold to ensure it makes an immediate impression and have a clearly displayed “About Us” link to direct customers to more information. You only have a few seconds in which to cement the initial interest so make clear what your business does!

Call in the professionals

If you’re completely at a loss when it comes to improving your conversion rate, then it may be time for some professional help. CandidSky is one of many web agencies that specialise in Conversion Rate Optimisation, or CRO.

CRO works by testing a wide range of features on your website to identify any obstacles on the visitor’s journey to the checkout. By utilising vast quantities of data and implementing A/B testing on a variety of features, Conversation Rate Optimisation can show which web elements convert and which don’t. Most importantly, CRO will look at all of the design features on your site, even those that are seemingly insignificant. It’s easy for you to miss something that may be hindering your conversion rate, but a professional agency will check every detail.

Your site doesn’t have focus

Believe it or not, but there is such a thing as offering too much choice. Customers can be bamboozled by businesses that provide too much and find it hard to commit to a decision. Furthermore, offering a broad choice may also mean that you are targeting a broader audience, which makes targeted marketing much more difficult. Although you shouldn’t give your customers a “take it or leave it” offer, a more limited choice can actually give sales an uplift.

Persuade and ask

Perhaps the biggest mistake that online stores make when it comes to converting is not being persuasive enough. Use language to convince customers that they need a particular product or service and crucially, include a call-to-action that actually directs them to the payment page. It may sound obvious, but one of the best ways of boosting your conversion rate is by actually asking customers to buy from your business!



How to Market Your Product According to Brain Science

Do you know the secret to successfully marketing a product? It’s human psychology. Understanding how people see the word, take in the sounds, words and images around them, crucially affects how effective a marketing strategy can be. Now, not all entrepreneurs and advertisers can be brain scientists at the same time. Therefore, check out these amazing tips based on the latest psychological research that will help your products sell better:

The mind trusts particular words

As any SEO consultant who has labored over choosing the right keywords will tell you, the brain trusts the right words. The “right words” can mean a lot of things. Psychological research has shown that consumers are more likely to trust brands or products associated with words like “guaranteed,” “certified,” “authentic,” “official” and even “loyal.” We all know the huge role trust plays in product marketing and retaining a loyal customer base. That’s why it’s important to get the text on your website and advertisements just right. The landing page of your website, in particular, should be optimized with the appropriate keywords to keep the target audience engaged and scrolling. While there’s more leeway for social media posts, social media advertising will require more textual scrutiny.

Customers base price evaluations on the first number they see

The renowned psychologist Daniel Kahneman once said that the first person to offer a price in a negotiation is the one at the advantage. Take this situation for example: a customer who wants to buy bread sees a giant poster advertising a loaf of bread for ten dollars. She goes inside the store and sees that the actual price for a loaf of bread is five dollars. Now she is more likely to buy the bread, thinking it comes at half the price, entirely because she already has a price expectation ingrained into her brain by the poster she saw. Customers tend to similarly “anchor” price expectations to all products. So Kahneman’s advice for businesses to increase sales is to show prices on landing pages to anchor customer expectations.

Marketing Strategy

If the brain had said “yes” once, it’ll say “yes” once more

Researchers and sales people call this phenomenon FITD, or the foot-in-the-door technique. It simply means that customers who have agreed to do something, sign up for a newsletter for example, are highly likely to respond positively to similar requests once more. So the customers who have bought from you once are the ones most likely to do so again. These customers will be the most likely to accept promotional offers, “like” you on Facebook, share your Instagram posts and so on. Therefore, you marketing strategy will greatly benefit by targeting this particular audience.

Visuals are processed faster than words

Apparently, we “see” the word, and don’t necessarily take up the time to “read” it. Images play a powerful role in how advertising reaches its intended audience. People are genetically-wired to process images faster than text, possibly because writing systems are a relatively new innovation in human history. Sure, it’s a fascinating fact, but what does this mean for your marketing plan? Obviously, use images more often on the official website, social media posts and advertising. Keep text to an essential minimum. The words should flow smoothly to allow for quick reading and processing. Do not overload everything with pictures, though. Everything should be done in moderation to be effective.

Some of the above may surprise, others you may have already heard in the advertising industry. Either way, read it all again once more to see how you can incorporate research-based facts to your product marketing plan.