Although it’s tricky to get a startup on its feet, once you’re there, it tends to bloom for a while. You might want to relax for a bit, compliment yourself on a job well done, and let your services and products do the talking. The growth only lasts for a while, though, so don’t get too comfortable; your competitors are always one step ahead of you, luring away your customers – and even stealing your employees.
Put an end to the rudeness and get your team ready for battle. They don’t have to sneak around on business events or even make secret visits to the suppliers you have in common; the battle can be won right here at your desk.
Here is how social media can be your strongest weapon of defense and why you should put your employees on the front line right away.
Most employees use social media to take a mental break while working. It’s perhaps the reason most employers shudder at the thought of actually encouraging them to use the platform during work hours – it’s for relaxation and chit-chat, after all, right?
Just because they use it as a mental break doesn’t mean you can’t turn it to your advantage, though, and it’s important to remember that unless you’ve put up restrictions around accessing the social networks, most workers will sneak a peek during their day nonetheless.
Allowing them to use these sites will, first and foremost, signal a level of trust. It’s one of those things that makes your business a bit more desirable to work for than your competitors, where the management is hawking over everyone and even denying them access to certain sites like some sort of strict middle-school teacher. Don’t be that boss.
Social media is, in fact, a powerful tool for networking. Make it clear that you expect them to use it to everyone’s advantage and point out a social media-savvy someone to be your main networking agent. It saves you time and is a more natural, non-intrusive way of reaching out to another professional in your industry.
For Building Your Brand
Most business owners today have received the memo about social media being good for business marketing. Sure, they’ve created a profile here and another one there, and might even have outsourced the task to someone who knows what they’re doing online. What they seem to forget, though, is that there is power in numbers – and your employees are many.
Make them help you to build your brand by creating content, sharing it, liking it, starting conversations around it, and all that buzz that comes with a social platform. Give them the data you gather from an embedded BI to tailor the people they target online and the content they share; when it comes to marketing, it’s all about making the right content shine for the right kind of people.
When each of your employees has about 1000 people they’re connected to and around 500 people like your social media site, the chances you have of reaching out to the masses are far greater when you accept their help.
Especially if your competitors are still old-schoolers who dread the thought of valuable work time being ‘wasted’ on sites like these – they simply don’t know what they’re missing out on.