Business

The Upper Hand: Allow Your Employees to Use Social Media at Work

Although it’s tricky to get a startup on its feet, once you’re there, it tends to bloom for a while. You might want to relax for a bit, compliment yourself on a job well done, and let your services and products do the talking. The growth only lasts for a while, though, so don’t get too comfortable; your competitors are always one step ahead of you, luring away your customers – and even stealing your employees.

Put an end to the rudeness and get your team ready for battle. They don’t have to sneak around on business events or even make secret visits to the suppliers you have in common; the battle can be won right here at your desk.

Here is how social media can be your strongest weapon of defense and why you should put your employees on the front line right away.

For Networking

Most employees use social media to take a mental break while working. It’s perhaps the reason most employers shudder at the thought of actually encouraging them to use the platform during work hours – it’s for relaxation and chit-chat, after all, right?

Just because they use it as a mental break doesn’t mean you can’t turn it to your advantage, though, and it’s important to remember that unless you’ve put up restrictions around accessing the social networks, most workers will sneak a peek during their day nonetheless.

Allowing them to use these sites will, first and foremost, signal a level of trust. It’s one of those things that makes your business a bit more desirable to work for than your competitors, where the management is hawking over everyone and even denying them access to certain sites like some sort of strict middle-school teacher. Don’t be that boss.

Social media is, in fact, a powerful tool for networking. Make it clear that you expect them to use it to everyone’s advantage and point out a social media-savvy someone to be your main networking agent. It saves you time and is a more natural, non-intrusive way of reaching out to another professional in your industry.

For Building Your Brand

Most business owners today have received the memo about social media being good for business marketing. Sure, they’ve created a profile here and another one there, and might even have outsourced the task to someone who knows what they’re doing online. What they seem to forget, though, is that there is power in numbers – and your employees are many.

Make them help you to build your brand by creating content, sharing it, liking it, starting conversations around it, and all that buzz that comes with a social platform. Give them the data you gather from an embedded BI to tailor the people they target online and the content they share; when it comes to marketing, it’s all about making the right content shine for the right kind of people.

When each of your employees has about 1000 people they’re connected to and around 500 people like your social media site, the chances you have of reaching out to the masses are far greater when you accept their help.

Especially if your competitors are still old-schoolers who dread the thought of valuable work time being ‘wasted’ on sites like these – they simply don’t know what they’re missing out on.

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Business

Who Gets Paid The Most In Tech?

Are you ready for a career change? If so, you might want to think about retraining so that you can start to work in tech. It is one of the highest paid industries at the minute and is going from strength to strength. You only need to look at the salaries of these highest-paying tech jobs to see what we mean.

Entrepreneur

The big money in tech is in setting up your own company! Once you are in charge of your own tech business, you will be able to set yourself on the path to some incredibly high salaries! Of course, you just need to think of a business that is going to rake in as much money as possible. There are various sectors that are currently very lucrative, such as betting companies like an online casino, or online companies focused on the health sector. If you can tap into either of these areas, you will certainly be able to make a nice little profit that should grow year on year.

Software Engineer

Software engineer is basically a very fancy term for a software programmer. These days, most companies create their own software and programs for their employees to work on, so there is no wonder that software engineers are in demand so much. You will be responsible for creating software and programs and fixing any potential bugs that come up. This is a great career to go into if you fancy being a freelancer too.

UX Designers 

UX stands for ‘user experience’ so any job title that has UX in it means that you will be responsible for how a piece of software or a program looks and feels to the intended user. As a software designer, you will need to design the look of the finished product and ensure that it is easy for all users to use. If any users come into any functional problems, you will be the person to ensure they get fixed.

QA Manager

Before a product gets released onto the market or is rolled out for a whole company to use, it needs to be tested to make sure that it is doing the job it was set out to. As a manager, you will be responsible for the whole QA team. Each of your team members will need to test out various aspects of the software and program. Once you are happy it works as it should, you can then move it onto the launch phase.

Data Scientist

We all know that big data is super important to all kinds of businesses these days. But there is no point collecting all that data if you aren’t sure what to do with it. This is where a data scientist comes in. They will carefully analyze it so that it can be used to a company’s benefit.

As you can see, tech jobs come in all different shapes and sizes. And they all feature some pretty impressive salaries as well! Which one do you fancy training for?

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