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The Consumer Convenience Of Smartphones Has Arrived In The Business World

As a consumer, your smartphone has transformed your world. It condenses gadgets that would once have filled an entire house down to something that’s the size of a deck of cards. Your smartphone is your radio, GPS, phone, computer, gyroscope, TV, torch and on and on. But now that same level of convenience is coming to the business world. Yes, businesses can benefit from all those consumer-facing products too. But there are also some rather specific needs that businesses have that consumers don’t. Now the smartphone is gobbling up these functions too. Check this out.

Quick Response Codes For Customer Outreach

A QR code is essentially a form of advertising for your business. QR codes are usually sent out on flyers or plastered on posters. Customers scan the QR image, and then they’re forwarded to your site or get shown a map of your event. The idea is to get passing customers to see your advert and then take an action themselves to directly get involved in what you’re doing.

Here’s the cool thing. Businesses are leveraging the phone’s ability to do the job of a barcode scanner. This opens up countless opportunities to do business better. Take estate agents for instance. Estate agents can use QR codes on their “For Sale” signs. This mean that people who are just passing by the property can instantly be directed to information about it on the web. All they have to do is point their camera at the sign and then get forwarded to the correct information on the internet.

The Death Of The Till

In the past, if you wanted to take payments, you had to have a till, or at least payment terminal. But now smartphones can double up as a credit card reader too. That’s a big deal for businesses. Up until now, travelling companies have had to lug around bulking payment terminals. They’ve also had to install separate systems and pay for the units themselves. But now simple software in smartphones is causing terminals and tills to “dematerialize.” They’re just not needed anymore. Currently, payments accepted by smartphones are on the rise. According to the data, 11 percent of payments were taken by a smartphone last year.

The End Of Human Personal Assistants

Perhaps the most interesting development of the last few years is the fact that we’re no longer dematerializing gadgets. We’re dematerializing people. Business smartphones already take a significant chunk of legwork away from accountants and secretaries. After all, business users already have software that removes the need for a lot of accountancy work.

But new developments in artificial intelligence look set to change the game yet again. Rather than requiring a team of support staff, many business leaders may opt to use the AI on their phones. Smartphone AI will be able to do far more than it is able to do today. For instance, it’ll be much better at understanding voice command. In fact, according to a recent press release from Google, voice recognition is now almost as good as humans. It’ll also be able to other cool things like fill in your diary, just from monitoring your emails or from voice command.

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