Marketing Tricks to Make An Event Successful

Corporate events, such as product launches, conferences or seminars or events like charity functions, fundraising, dance performances or rock concerts, are measured by whether they are a success, a hit with the crowds or not. It can be said that the success of all events is measured by the number of people who attended and their feedback. The buzz created by an event beforehand goes a long way in marking its success.

Ensuring success of an event

The key to a successful event is marketing and publicity for the event. From the moment the event is planned, it should be well marketed, to create a buzz around it, thus making sure to catch people’s attention and feeding their curiosity. For many, the task of planning every aspect of a successful event and then even taking care of the publicity and sales can become too much to handle. For large scale events involving entry of hundreds of people and crowd management, it is best to hire an event ticketing Australia company that oversees the sale of the tickets. 

How can an event ticketing company help you?

Event ticketing companies are the perfect platform to bring to fruition the vision, ideas and rules one has about the particular event. Such event companies help with the management and proper functioning of the crowds at the venue. They take over the reins of managing the event from start to end, right from the moment the ticket is purchased to the time when the guests check in. The advantages of hiring an event ticketing and management company are plenty, including the fact that they are focused on the brand of their client, helping to increase visibility and recall value of the brand.

These companies also provide engaging portals to capture the audience’s attention when they open the ticketing page. Apart from beautiful ticketing pages, they have easy money transfer systems to collect the ticket purchase money and additionally provide support in terms of staff too and are at assistance 24/7. In the age of branding via merchandise, they even club event merchandise up-selling on the site, thus helping further with the sales and revenue. Interestingly, such a company also helps with hotel booking and accommodation assistance on the same page as ticketing, thus making bookings for festivals or conferences simpler. They even provide ownership to the wide database of the audience thus helping create a customer database for the company planning the event. As an added bonus, they even help with scanning and check-in of guests at the event.

Planning of the event

Whether an exhibition or a festival spanning days, the event requires thorough planning right from conceptualising a vision to managing, marketing and making that vision a reality. All the aspects of the event need to be thought of well in advance and a contingency plan made too in case of emergencies. As event companies run about to finalise themes, concepts, venues, decor, marketing, funding ticketing companies help manage the initial stage like ticketing to marketing the event. The later also takes part in helping manage both online and offline presence with staff in execution of the event by scanning entries at the door and managing the crowds.

The success of any event lies in planning of details and in distributing tasks to experts in the concerned field, thus making it a united, team effort to bring a vision to reality.



HTC Gives Taiwan First Look At Virtual Reality Headset

Taipei (AFP) – Smartphone maker HTC unveiled Tuesday to Taiwanese gamers its virtual reality headset for the first time, as the company pins its hopes on the new product to help revive struggling sales.

HTC has been suffering losses as it grapples with intense competition in the crowded smartphone sector from Samsung, Apple and rising Chinese brands.

The HTC Vive will vie for consumers with Facebook’s Oculus Rift and Sony’s PlayStation VR, all set to be released next year as tech firms seek to make their mark in the virtual reality field.

Gamers in the capital Taipei queued at a tech mall for 10-minute trials of the headset, during which they played games including shooting zombies and exploring a sunken ship.

“It’s exciting to feel like you’re in the scene,” Judy Chen, 30, told AFP.

“It feels quite real and gives you that sense of distance,” she said, adding she would consider buying one if it was priced around Tw$30,000 ($917).

The company has yet to announce pricing for HTC Vive, created with US game developer Valve.

“The sensory aspect of it is quite different. You’re not just looking but interacting,” said Shawn Chen, 24, but he worried a lack of space would prevent him playing at home.

The Taiwanese company has showcased HTC Vive in the US and Europe after announcing the device earlier this year.

The lightweight head gear will also be shown at a developer conference in Beijing on Friday and at the Sundance Film Festival in January.

HTC will start taking pre-orders in February, with the official sales launch in April.

In a bid to boost its flagging fortunes, HTC also launched a new flagship smartphone — the One A9 — in October to take on Apple’s latest iPhones.

HTC reported a second straight quarterly loss in the three months to September, just weeks after announcing job cuts.


Business, Events

iPhone Sales Hit 17 Million

Apple has sold a total of 17 million iPhones — including sales of both the original iPhone and iPhone 3G — since launch, according to the company’s vice president of iPod and iPhone product marketing.

Speaking at the launch of Apple’s iPhone 3.0 software last week, Joswiak said the figure — which includes 13.7 million iPhones sold in 2008 — beat Apple’s target of 10 million by a wide margin.

Including sales of the iPod touch, Apple has sold 30 million devices running the iPhone OS.

Other successes including Apple’s iPhone developer programme, which boasts 50,000 members, while the number of applications available via the company’s App Store now exceeds 25,000. There have been 800 million total downloads on the App Store so far, Apple said.


Business, Events

IBM ‘in talks’ to buy Sun Microsystems

IBM has opened acquisition talks with Sun Microsystems, raising the prospect of a massive consolidation of the software, server and storage markets.

According to the Wall Street Journal IBM has mooted a price of $6.5bn. Sun is currently capitalised at $3.7bn ($4.97/share), but its share price has persistently fallen since the heady days of the dot com boom and has under-performed that of its computer systems competitors over the last few years, making it a much less expensive purchase now that it would have been three or four years ago. Legions of long-term Sun investors who have seen the value of their Sun holdings decline drastically will breathe a huge sigh of relief as they see the potential to make some money at least.

Any deal would likely bring very close scrutiny from regulatory authorities, given both firm’s roles in the server, storage and systems software markets.

The Journal goes on to claim Sun has been hawking itself around the industry recently, looking to be bought, with HP also mentioned as one potential sugar daddy. If true, this confirms the perception that Sun has been impoverished by CEO Jonathan Schwartz’s strategy of moving into open source software and relying for revenue growth on converting Solaris, Java and MySQL developers’ into purchasers of Sun’s servers, storage and services.



DEMO: Gwabbit launches automated email contact manager

Contact managers are ripe for a makeover. As such, Technicopia is announcing a tool called Gwabbit today at the DEMO 2009 conference that could take the tedium out of updating your email contacts.

It’s arguable that this has already been done with the automated contact information collected by Gmail. But that only works for collecting the email addresses of people you’ve corresponded with. It does nothing to aggregate phone numbers, addresses and other contacts.

Gwabbit does this for you in an intelligently automated way. When you get an email — regardless of which email client you are using — Gwabbit will produce a pop-up window asking if you’d like to take the contact information in that email and store it in your Microsoft Outlook Address Book database. If you click yes, it will automatically fill out the appropriate fields for everything, including name, phone number, email address, web site and other relevant data.

Read the full story here.



IBM And Juniper Networks Hoping To Gain Cloud Computing Market Share

IBM will be unveiling a number of new cloud computing technologies at its CIO Leadership Exchange in Shanghai and its Pulse Conference in Las Vegas on Wednesday with networking giant and Cisco-rival Juniper Networks by its side. We reported last summer that Juniper is doing a good job of making inroads on Cisco’s turf, and this partnership with IBM is a sign of Juniper’s continued strength in the cloud computing sphere, an area where Cisco is also hoping to make its mark.

IBM, through its Blue Cloud Initiative, is rolling out a number of new cloud computing solutions for enterprise users, including joint Juniper Networks and IBM or businesses to install hybrid public-private cloud capabilities across IBM’s 13 “Cloud Labs” spread across the world. The companies have created technology that would allows enterprises to extend their private clouds to remote servers in a secure public cloud at the click of a button. Once the technology is installed in the Cloud Labs, businesses can easily switch clients workloads when resources become constrained.

With cloud computing possibly representing a $42 billion market by 2012, it comes of no surprise that IBM is making some pretty hefty investments in its Blue Cloud Initiative.



IBM’s Sequoia Supercomputer To Shatter Speed Records

In 2012, Lawrence Livermore National Laboratory will fire up an I.B.M. BlueGene machine expected to reach 20 petaflops of performance. That means the system — called Sequoia — will handle a quadrillion mathematical operations per second and run about 10 times faster than today’s top supercomputer at Los Alamos National Laboratory, which was also built by I.B.M.

The United States Department of Energy continues to finance these behemoths, using them to model the decay of our nuclear weapons arsenal. Such modeling is required given the ban on nuclear weapons testing, and as far as we know, the massive computers predict how weapons age just fine. Fingers crossed.

For the United States, the giant computers also give the government an excuse to boast about the country’s high-tech leadership.

The I.B.M. BlueGene designs remain unique in the computing industry. Most large supercomputers are constructed by melding together thousands of standard computer servers. BlueGene, by contrast, relies on custom chips and what amounts to hand-crafted innards. The specialized design caters to the types of operations handled by national labs and other scientific bodies.

Read the full story here.



Business, Events

Mozilla’s Test Pilot: A Global Usability Lab for Firefox

Doing extensive usability studies has always been a problem for open source projects. Mozilla has decided to implement a new way of tackling this problem for its projects and is moving ahead with the Test Pilot project, which was first announced last year.

Test Pilot is currently only a “still-in-concept platform,” but the plan is to build a representative sample of Firefox users that will be recruited to evaluate new interface concepts and features.

As Mozilla points out in its ‘vision’ statement for Test Pilot, it’s not just Firefox that could profit from a usability lab on this scale, but every Mozilla Labs project could benefit from this wide-scale testing of new ideas and interfaces. As Mozilla’s Aza Raskin notes, most of the feedback that Mozilla currently receives is in the form of feedback from early adopters, anecdotes from users, and ad-hoc experiments.

How it Will Work

After the installation, the Test Pilot addon will gather non-personally-identifiable information from its users and then put these users into different demographic buckets. Depending on the tests that need to be run, users will be selected to participate in different experiments and will be asked to provide feedback on a regular basis. All the information gather through this plugin will be made available to the public.

This sounds like a great project, and we are happy to see that Mozilla is moving forward with this. It will probably still be a while before we see the fruits of this idea, however, as Mozilla is only now hiring a full-time developer to create the actual implementation of the Test Pilot program.



Verizon Getting On Femtocell Bandwagon With Sprint AT&T

Verizon Wireless will start offering in-home cellular base stations, known as femtocells, on January 25. Femtocells use licensed frequencies and a subscriber’s own backhaul to extend a cellular network indoors, and avoid requiring new handsets.

As we reported just a few days ago, AT&T is querying its customers about a future femtocell launch that it has been testing with its employees, and Sprint already offers the Airave extender.

Femtocells allow a carrier to fill in areas that are hard or impossible to cover with conventional base stations, such as interior rooms of a house, or homes and businesses that have the best signal propagation in directions away from where cellular towers are located. (I had Verizon service a few years in an office that was practically a bunker on its south side into a hill, and I confirmed with Verizon that facing north, there wasn’t a tower for some distance.)

Gizmodo has obtained a product manual and launch plans ahead of time, and first reported on the development.

Verizon appears to plan to offer the femtocell at a whopping $250 with no discounts for contract length or a monthly rental. Even more surprising is that the marketing sheets show no benefit beyond improved coverage. Sprint is offering—and AT&T potentially will offer—unlimited calling over femtocells as part of a $5 to $10 per month charge. (Of course, people calling from home are more likely to be within the 8 pm to 8 am or weekend unlimited calling plans, anyway.)

T-Mobile offers a competing service, HotSpot@Home, that uses unlicensed mobile access (UMA). T-Mobile’s flavor relies on Wi-Fi to carry voice and data from special dual-mode handsets, of which many models are now available. UMA handsets work at WiFi hotspots or on home or office networks. T-Mobile offers subsidized WiFi gateways that include quality of service prioritization for voice packets and battery life extension through a power-saving protocol that handsets and gateways must both share. T-Mobile charges $10 per month for unlimited calling for 1 to 4 lines on a plan. (UMA is also being used in several European countries, most prominently by BT in Britain.)

Read the full story here.




Toutvirtual Goes Agnostic On Virtualization Management

As everyone expected when server virtualization took off on x64 iron a few years back, the hypervisors that provide the ability to carve up a machine into multiple virtual machines have rapidly commoditized.

When you pay for a VM tool, you are getting all of the extra goodies, like live migration and backup and recovery, that hook into the hypervisor, as well as the ability to manage the VMs, whether they are turned on or mothballed.

Each of the key hypervisors has its companion management tool: VMware’s ESX Server has VirtualCenter, Citrix Systems’ XenServer has XenCenter, and Microsoft’s Hyper-V has System Center Virtual Machine Manager.

A number of vendors have popped up to adapt management tools for physical servers to cope with specific virtual servers or have created tools that manage one or maybe two virtual environments. Think Vizioncore and PlateSpin, just to name two. And the monstrous management frameworks from IBM (Tivoli), Hewlett-Packard (OpenView), and CA (Unicenter) are also playing here.

A relatively small startup based in Carlsbad, California, called ToutVirtual, thinks that by being hypervisor agnostic with its VirtualIQ Pro tool it can get its share – and maybe more than its share – of the hypervisor management pie. VirtualIQ Pro has just came out in its third release and spans a large number of x64 hypervisors.

Read the full story here.