It is almost impossible to keep up with the world of ecommerce. New stores come and go as quickly as the blink of an eye. Each new startup is full of excitement and enthusiasm but most never get to the point where it becomes rewarding. So what sets those stores that are successful apart? Simply put, they offer the highest quality shopping experience and are dedicated to details. Furthermore, they don’t make any of the following five mistakes.
- Slow Hosting
One of the key factors of importance for an ecommerce store is their website. Online shoppers are notoriously unforgiving of slow hosting times and will happily move elsewhere if it takes too long to load a page or to check out. The result of this is abandoned shopping cards and lost clients. To combat this, ecommerce stores must research the best web hosting solutions out there. When researching, they should pay particular attention to mobile solutions as well, since so many people shop on the go and want the process to be very quick. New ecommerce startups have tight budgets, however. As a result, they usually choose the cheapest webhost they can find. In the long run, however, this will only cost them money as those solutions can’t cope with growing demands and expanding stores.
- Bad Security
While security is crucial, most retailers do not have any expertise in this field. They are salespeople, after all, and that is what they focus on. The result is that security is often not implemented correctly, leaving the store vulnerable to cybercriminals. In fact, ecommerce stores are prime targets, because hackers know how easy it is to get in them. If their customers’ credit card details are scraped, which is common, they will be completely unforgiving, and it often means the end of the store.
- Poor Search Facilities
In most cases, when a prospective customer travels to an ecommerce store, they know what they want to buy. Hence, they want to be able to simply search for the product, filtering the availability, so they don’t have to look through thousands of items. If an ecommerce store doesn’t enable this or does so poorly, shoppers will be more likely to go elsewhere.
- Frustrating Payment and Checkout Processes
One of the greatest killers in conversions for ecommerce sites is a poor experience at checkout. Ecommerce stores should focus on creating a quick and easy solution, only asking for the pieces of information that are absolutely necessary. The goal should be to get people through the process in as few steps as possible. One way to achieve that is through social media sign-ons, meaning that they can link any of the popular social media sites and get their details from there automatically. When ecommerce stores remove the need for any manual completion, they set themselves at an advantage.
- Generic Product Pages
Last but not least, product pages on ecommerce stores must be unique and compelling. This requires a lot of time and resources, which is why it is often avoided. However, unless the store offers something that isn’t found elsewhere, customers will go to the competition. Investing that time and those resources is a must.
A final thing that ecommerce stores should remember is that without new tech, they won’t get new customers. They must, in other words, always keep their sites, individual pages, functionalities, and optimization fully up to date. Without that, their store will be yet another one that bites the dust.