Every small retailer faces a huge uphill battle, one that requires them to understand what opportunities look like and how to seize these opportunities. There is a simple formula to success; it is just a matter of increasing your sales and outdoing your competitors.
Of course, this used to cost a lot in terms of money, resource and energy. But that is not so much the case these days because, well, we live in a technological age where a few gadgets and some specialist software can help you get the most out of your core business functions. What’s more, you won’t have to spend a lot either.
But what tech are we talking about? What tech could possibly be cost-effective, profit-boosting and competition-beating? Well, read on and find out.
It is time you invested in marketing automation software and found out how effectively it can save you time and money while also increasing sales. We’re talking about emails and how to utilise your email marketing in a way that encourages potential and existing customers to buy from you using targeted content and offers. The hardest part is getting into the habit, but if you invest in software like AutoPilot, everything will be taken care for you, and for only $4 a month. It will do all the marketing, all the analytics and integrate with your website. Now that is good value.
One of the most effective ways to free up time and resource is to invest in a decent mobile point of sale system, something that will allow your staff to spend much more time assisting your customers and whole lot less time waiting for a sale to be processed and closed. It may only be a small change to you and your customers, but upgrading to a credit card scanner, you will increase efficiency and thus increase your profits. But isn’t just about how quick you can process a payment. No. By having a mobile POS system, you can maximise the space of your retail outlet, and more space can either mean more choice of things to buy or more space for customers to browse. Accessibility can make a huge difference to a customer’s experience and how quickly your staff can get there to assist them. Double-whammy.
Don’t just rely on your physical space to bring in customers and bolster sales. Now, more than ever, people are choosing to go online to do their shopping, and that means you need to integrate an ecommerce store into your current arsenal. It could be that you have a website that acts as a landing page. But just think how much more effectively you could operate if your website had the ability to close sales. As such, why not invest in a cheap website design company, like Squarespace or WordPress, and take control of your online space. To ensure this operates as best as possible, make sure you also have a good returns policy, a reliable sizing guide and even a few tablets dotted around in store; that way customers will be able to browse efficiently.