These days it’s fairly simple to create a new online store. Unlike traditional bricks and mortar stores, online versions can take just minutes to create. There is an almost limitless array of hosted and self-hosting platforms that one can use.
The trouble is, some people that are new to e-commerce make the wrong choices. As a result, they end up with an online store that is, quite frankly, an epic fail. The stores I’m talking about suffer from high rates of abandoned carts and low visitors.
Does that unfortunate scenario sound familiar to you? If so, don’t worry because you’re not alone. There is some good news to come out of all this: you can put things right! Check out these five simple strategies to find out how:
- Move over to a decent e-commerce platform
Believe it or not, the problem may be down to the online store software you are using. There’s no denying that one can select from a variety of solutions for their e-commerce needs. Sure, one solution might sound good in theory. But, if it limits what you need to do, it’s not the right platform for your site.
Unsure which platform to use? I suggest talking to a Shopify or Magento 2 agency. They can discuss your needs and help you determine which platform is right for you.
- Get some professional product photos taken
Some e-commerce retailers cheat and use the photos supplied to them by manufacturers. The problem with that approach is that product manufacturers don’t always take good photos! With that in mind, I suggest paying a product photographer to take some snaps for you.
They can ensure that the photos show the products you sell in the best light. They can even take good “action” shots, showing your items getting used as intended.
- Hire a copywriter to come up with your product descriptions
When people visit your online store, they’ll usually look at your product photos first. Next, they’ll read the descriptions before making a buying decision. If your text content isn’t up to scratch, they might go elsewhere. And that’s something you want to avoid happening!
To overcome that issue, I recommend hiring a copywriter. They will come up with text that helps your products to sell themselves. Plus, they’ll use “power words” to make people feel good about spending their money with you.
- Convert your site’s design into a responsive one
Have you ever looked at your site on a mobile screen? No? Go and do so right now. If it looks great, you can avoid this step. But, if you have to zoom on the content, you’ve got a problem.
To solve that issue, you need to have your site’s design and layout converted into a “responsive” one. In a nutshell, this is where page layouts automatically adapt to different screen sizes.
- Don’t just offer PayPal as a payment method
You might have a fantastic-looking site. You may even get lots of visitors to it each month. But, one reason few people buy from you is if you don’t offer any payment options.
We all know that PayPal is an easy payment method to set up. But, most people prefer to use their debit or credit cards to pay for stuff. In other words, they don’t want to use a digital wallet. Be sure to offer card payment facilities on your site to increase conversion rates.